Toshio Suzuki, the former Studio Ghibli president, believes that the marketing strategy used by producer Yoshiaki Nishimura for When Marnie Was There was the biggest reason the anime film failed in the box office.
According to Suzuki, he received a letter from an adult, telling him that this person loved the movie and it should have been shown more to adults. Studio Ghibli films are well known to fascinate a wide spectrum of audiences. However, the campaign for the studio’s latest feature film was merely aimed at girls in junior high and high school.
When Marnie Was There opened in Japanese theatres on July 19 and flopped in box office sales with 379,000,000 JPY (about 4,564,900 SGD), which is only 42% of The Secret World of Arrietty ticket sales during its opening weekend back in 2010.
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via Crunchyroll
Former Studio Ghibli president blames "When Marnie Was There" producer for the film"s failure
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