Japanese convenience store giant Lawson released their Yowamushi Pedal collaboration campaign earlier today, July 22, 2014, yet the sports anime proved to be so popular that the collaboration items included in the campaign were completely sold out in mere hours.
The items were released earlier this morning (Japan time), yet at around 7:50 a.m., reports have come in that several Lawson stores have already run out of the said collaboration merchandise. The collaboration items are fans with one YowaPe character featured in its design, however, they proved to be so popular that a day one sell out has occurred.
Here is a tweet by some of the unlucky ones who were not able to get even one of the Yowamushi Pedal goodies.
There were however some lucky ones who tweeted their hauls. These were the people who got up as early as 5 a.m. just to get their hands on a fan.
Lawson must have sold a lot of noodles today as the collaboration requires a purchase of two Nissin Cup Ramen to be able to acquire just one fan. The collaboration was supposed to be until August 4, yet from the looks of things, it might not last that long. The reaction of many unlucky fans can be described simply with this picture:
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