July 21, 2014 in Japan is Marine Day, or Umi-no-hi, a Japanese national holiday which celebrates the importance of the ocean to Japanese culture. In Japanese, the Ocean (or sea) means Umi, and guess which μ’s member from Love Live! is named after the ocean?
Come on, let’s say it -Umi-dah! As Love Livers are known as one of the most dedicated anime fans on Earth, they have taken a unique spin on this Ocean holiday. Here’s Animate Utsonomiya sharing their unique “Umi day” display
Gamers Akihabara also joined in on the Umi Day celebrations.
And the fans themselves have posted their own celebrations of this national holiday.
Umi – Dah! indeed!
Love Live! fans celebrate Umi day